From a Vision to a Growing International Business
Born in Izmir, Türkiye, Özgür Semiz has spent many years building his experience in the animal industry. Driven by his passion for animals, his entrepreneurial spirit, and his belief in creating lasting value, he was presented with a unique opportunity: to acquire and develop a bentonite mine.
With courage, determination, and a clear vision for the future, he embarked on this new journey under the name Yasmin. What began as an ambitious venture gradually developed into a growing business, establishing valuable international partnerships and building a strong reputation in global markets.
But for Özgür, growth has never been just about expanding a business. It has also been about recognizing new opportunities, embracing innovation, and responding to the evolving needs of pets and their owners.
Building on the company’s experience in bentonite, the product portfolio has expanded into the pet products sector. Through our Velopet and Nest Paw brands, we offer innovative, high-quality solutions designed to improve the well-being, comfort, and everyday lives of pets.
From the foundations of a bentonite business to the development of modern pet care brands, this journey reflects the power of vision, perseverance, and the courage to think beyond today’s possibilities.
Because true success is not simply about how far you grow, but about the value you create, the relationships you build, and the difference you make along the way.